As Cadbury launches Georgina Wilson as one of its latest brand endorsers for their Cadbury Diary Milk product, they also launch an online promo that will give chance to their followers to win Boracay trip for free. The mechanics is simple all they need is to by Cadbury Dairy Milk Bar (at least one (1) 75g bar, or two (2) 40g bars) and take a photo of you with three friends sharing a joyful bonding moment with it. But of course it pays to be creative that will get the attention of the judges, because aside from the photo that they will be emailing at cadburyphilippines@gmail.com they should include brief caption (maximum of 60 characters) about why you and your barkada deserve to go to Boracay together. And of course they need to give their full name, mobile number and home address for validation.
From the email submission, the Cadbury team will upload the photos on the official Cadbury Philippines Facebook Page where its will be judge by the Kraft Foods (Philippines), Inc. Here are the criteria on how winners will be awarded:
- Depiction of Sharing the Joy with Cadbury Dairy Milk (40%)
- Originality of depicting bonding (30%)
- Creativity (20%)
- Caption (10%)
The promo runs from August 13 to September 16, 2011. The grand winner will be announced on September 30, 2011 at 12:00nn at the Cadbury Philippines Facebook Wall. He or she will be awarded along with three of his/her friends who joined the photo contest a four-day, three-night round trip to Boracay inclusive of Hotel accommodation and transfers. While there will be 5 runner-up who will be given premium Cadbury Gift bags as consolation prizes which they can share with their friends and loved ones.
Sound exciting? So grab a bar of Cadbury Diary Milk and enjoy the delicious, creamy and smooth chocolate taste and the best way to enjoy it is to share with your friends. For more information about the Cadbury Boracay Trip contest and other promos visit the official Facebook Page of Cadbury Philippines www.facebook.com/cadburyph.
