Being a blogger who review tech, food and other products it is very essential for me to know the selling proposition of the companies who invited me. With this the proper communication and selling point it is easy for me to understand where I should focus my review along with my readers. On an ordinary person perspective it is how I see myself in terms of brand familiarization and usage. It is very important that everyone in this business arena including emerging players like in the retail industry should know techniques and new ideas to strengthen their position. Conference like the 20th National Retail Conference and Stores Asia Expo (NRCE 2011) that will happen on August 11 to 12, 2011 at the SMX Convention Center in SM Mall of Asia and with the theme “The New Frontier: Taking Retail to the Next Level” it will help both veterans and rookie at the retail industry in terms of new and innovative ideas that will give them efficient marketing and selling strategy.
The two day conference and expo will showcase different speakers who already created good reputations in retail industry in like Joseph Baladi who will be the main speaker of this year’s conference will discuss the paradox of Asian brands. Baladi is one of the speakers whom I am looking forward to see if ever I had the chance to be part of the conference. With his straight to the point and hard hitting opinion it will lead to the widening of perspective of every marketing and company owners on how they put their company and products strategically in the market using proper branding and selling point to gain more followers as they strengthen retention campaign for their patrons.
In my opinion, the reason why some of the products placed in the market didn’t go well is because their products fail to blend with the branding and selling point assigned to it. It is because some didn’t undergo proper SWAT (strength and weakness analysis test) and their target market was now properly indicated. Sometimes on ground promotion along with the multi media campaign were not planned properly and end up having more expenses rather than the return of investment (ROI). Retail company, both veterans and rookies should properly know who are their clients and target market. They should know what is the weakness and strength of their product so that they can focus on selling their strong side with efficient promo strategy such as TV, Radio, Print, On Ground and Online promotion while they are improving their weakness.
Register now and know the secrets and techniques in a succesfull retail business. Asia Expo is also open to sponsors and booth buyers who wanted to showcase their products and services for future clients and business partners. So for more information visit www.nrceph.com, call 687-4180/4181 or email ebbs@philretailers.com.ph.
