Samsung unveils its latest state-of-the-art television: The Frame TV


Through the years, Samsung has secured its place as the leader in home entertainment by pioneering technologies that have revolutionized the way consumers interact with their television sets. In May, the brand made headlines when it launched the Samsung QLED TV that promises to deliver superior color and image quality. But just when everyone thought TVs couldn’t get any more groundbreaking, Samsung shook things up yet again with the launch of The Frame, an innovative concept that merges world class-art and design with its award-winning technology.

Samsung The Frame breathes new life to home design and gives purpose and meaning to TV, 24 hours a day. When it is powered on, The Frame offers premium picture quality. Meanwhile, when not in use, it becomes a customizable work of art where you can freely curate your favourite artwork and photos, transforming the room into a more vibrant and personalized environment.

Through its Art Mode feature, Samsung The Frame can display any piece from the Samsung Collection, a built-in library of over 100 exclusive works by renowned global artists commissioned and hand-selected by the tech giant. With options in 10 different categories–wildlife, landscapes, drawings, digital art, still life and more–there’s something for every unique preference. If these are not enough, The Frame has an Art Store for an unlimited access to a plethora of collections. You can also opt to upload your personal images, and customize its display with a variety of layouts and filters using your smartphone.

“This year, we would like to provide TVs that are not only stunning and sophisticated, but also beautiful masterpieces that are versatile to fit within any living space. The design of Samsung The Frame has been conceived through the vision of a TV that is beautiful even when it is turned off,” shares Samsung Product Marketing Head for TV and Audio Jun Guevara.

Samsung The Frame amplifies the beauty in any living space and blends with the interior of a home.

To make sure the art on your TV looks realistic and beautiful at every moment, Samsung The Frame has a brightness sensor that allows the screen to seamlessly adjust to ambient lighting, making the whole display truly blend into your interiors. It also comes with wooden frame bezel that can be easily attached to the TV. This customizable frame is available in White, Walnut, and Beige Wood, that make it look like a painting or a photograph hanging on your wall. Moreover, it is furnished with Samsung’s No Gap Wall Mount system, which positions the TV flush against the wall, and Samsung’s Invisible Connection Cable for a sleek and clean setup that is free of messy cables.

Marrying art and technology, Samsung is the Official Home Entertainment Solutions Partner of Philippine School of Interior Design’s (PSID) grandest exhibit to date – G.O.L.D: Glamorous, Opulent, and Luxurious Designs. The design school gathers faculty, alumni, and graduating students to present the anthology of style, trends, and design that epitomize PSID’s excellence in interior design education over 50 years.

“Samsung constantly reimagines design by creating entirely new TV concepts that give our customers an experience like no other. We are honoured to work with a group that commits to blending art with functionality through technology and design solutions for the Filipino homes,” shares Samsung Marketing Director Chad Sotelo.

Select designers showcase their world through varying contemporary and forward-thinking styles with Samsung The Frame, accentuating different design statements in each space. The exhibit also boasts of sample living areas incorporating Samsung’s advanced technologies and design solutions such as: the QLED TV, UHD TV, Dolby Atmos Soundbar, Soundbar Sound+, Wireless Audio 360 Speaker, No Gap Wall Mount, and Invisible Connection.

“Having Samsung as our Official Home Entertainment Solutions Partner makes this exhibit more special. We at PSID are in awe as we witness and experience how the innovation of Samsung The Frame and other design solutions end the era of limited space options for our TVs,” PSID Dean Pojie Pambid shares.

The G.O.L.D exhibit will open to public starting October 1, and will run for the entire month at Uptown Bonifacio Mall in Bonifacio Global City.

Meanwhile, exciting promos and rewards await the first customers of Samsung The Frame. For every purchase in Abenson, Ansons, and SM Appliance Stores from September 23 to December 31, 2017, customers will get one free set of customizable frame and 6-months unlimited access to Art Store. And for a limited period, when purchased in Abenson Ascott BGC, Glorietta, Alabang, Trinoma and Shangri-la, Samsung The Frame will also come with a free 32” HD TV or 40” FHD TV.

TV when it’s on, art when it’s off. Get to know more about Samsung The Frame and its latest promos by visiting the Samsung Facebook page or

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